You might try Kathleen McLean's "Planning for People in Museums" (My
apologize if the title isn't exact, I'm going from memory as the book
unavailable to me at the moment.


Best wishes,
Sarah


PS I'm going to be working on my terminal project surrounding how we
can use visitor motivation to better market museums, I'd be very
curious to ready your article when you are finished.  Best of luck.
----
>
Sarah Hatcher
Summer Public Programs Intern
U of O Museum of Natural and Cultural History
Arts Administration Graduate Student
University of Oregon

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