Hi, Wesley -

Check out "The Universe," a collaborative project among 8 cultural institutions in Pasadena, CA, in 2001.  The archive website is at

http://www.pasadena-universe.org

This was the second such multi-venue collaboration we've done, and we are planning our third, for Fall 2004.  The response has been tremendous.

Best,
Stephen Nowlin
Director, Alyce de Roulet Williamson Gallery
Art Center College of Design

> ----------
> From:         Wesley Creel
> Reply To:     Museum discussion list
> Sent:         Friday, May 9, 2003 2:51 PM
> To:   [log in to unmask]
> Subject:      Cooperative Marketing Partnerships
> 
> Good Afternoon All:
> 1.)  Seven cultural attractions in Memphis, Tennessee, U.S.A -- art,
> natural history, history museums; plus a theater, zoo, botanic garden --
> are contemplating something like a monthlong cooperative promotional
> campaign.
> 2.)  The main goal is to increase attendance from within their region, but
> also we have some hopes of drawing in more tourists.
> 3.)  Does anyone have examples of successes or failures, articles or other
> relevant experience we could draw on?
> Your thoughts and comments will be appreciated.
> Thanks have a have a great weekend!
> Wesley S. Creel
> Administrator of Programs
> Pink Palace Family of Museums
> Memphis, Tennessee USA
> www.memphismuseums.org
> office telephone: 901.320.6370
> 
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