I believe that mixing shop displays in place other than the ancillary
areas of a museum is not appropriate. However, directing traffic through
the gift shop (or auxiliary shop area) at the end of an exhibit is only
smart marketing.

I worry that those who object to merchandising exhibit tie-ins in the
museum shop have a serious lack of understanding about the benefits of
earned income.

Robb Hyde
Marketing/Development Manager
Canton Museum of Art

William S. Hanable wrote:
>
> At 08:54 AM 10/13/97 CST, you wrote:
> >Dear list members;
> >
> >I have a question regarding exhibits.  Has anyone had any experience
> >with the placement of gift shop merchandise cases (platforms and vitrines)
> >within or adjacent to exhibits?  What is the general opinion of this
> >practice?  TIA.
> >
> >
> >Susan G. Denney
> >Assistant Curator of History
> >Panhandle-Plains Historical Museum
> >WTAMU Box 967
> >Canyon, Texas  79016
> >[log in to unmask]
>
> <y personal reaction is that placing merchandise cases within or next to
> exhibits is inappropriate.  Recently I visited a Canadian museum with a
> great reputation and was disturbed to find that in order to exit an exhibit,
> I had to pass through a gift shop.
> >
> >
> William S. Hanable