But seriously folks... :)
I think the major factor is that even the people who would go don't because they take it for granted. you must advertise temporary exhibits as temporary "limited time only" type of thing; they have to know that they can stop by in that hour between classes; try to have student events in the museum (utilizing meeting rooms, etc) to get the museum more involved in campus life. I think having speakers there, too, would help. When I was in college, Tom Stoppard (the playwright) spoke at UPenn's Anthro & Arch Museum -- lots of students who never would have stepped in there got to see the place and a few of us even went back -- and we were from a different school!
take my opinion as purely that -- i am not a museum studies student (yet :), just a girl who went to undergrad in philadelphia, where every school has some sort of museum or gallery.
beth

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