We are in the process of developing a new, interactive, educational website
for our new institution. In absence of a facility, the website will be a
major focus of our public educational programming for the next few years. It
will contain an interactive collection database, online exhibits, children's
section, and other programming.
I intended to create a 'Links' section where visitors could find more
off-site information. It's logical to offer links to (for-profit) stores and
manufacturers who sell products and services related to our mission. We're a
sports museum, so equipment dealers and manufacturers are a good fit and
make sense to link.
I wonder if it would be wise to sell, instead of give these links. Let me be
sure I'm clear. I have no intention to offer banner ads, or huge
advertisements. Rather, simply list the name of the company, a website
(maybe phone number), and a brief description (one sentence) about what they
offer. No flowery, sales terms (e.g. "The lowest prices in the northeast!");
instead, simple, clear terms (e.g. "Skate manufacturer based in Hometown,
New York"). Visitors would know these were paid links, and we do not endorse
any product or service.
So far, I've seen nothing in the IRS website and 501c3 codes to imply this
is a bad thing; however, I know of no other museum website that does this.
This could be UBIT, but again, the legalese is a bit difficult for me to
parse. I'm interested in opinions, particularly from those who have thought
about something similar. Why did you (not) do it?
Thanks in advance,
George Garner
The National Speedskating Museum & Hall of Fame
P.O. Box 3120, Saratoga Springs, NY 12866
George Garner, Director
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