On Jan 2, 2007, at 10:09 PM, Peter Gale wrote:
> I would be interested in hearing any comments that members may have  
> that would characterize the similarities and differences that may  
> exist between a Strategic Plan and a Master Plan, and their  
> possible relationships.

I would say that a Strategic Plan is about broad goals and specific  
objectives.  A Master Plan is about implementing those goals and  
objectives.  A Strategic Plan says "this is what we want to  
achieve."  A Master Plan says "This is what we are going to do."

We do architectural Master Planning for museums and many of these  
plans spring from a Strategic Planning process.  With a good  
Strategic Plan, the museum knows what it wants (more temporary  
exhibitions, better collections storage conditions, more programs for  
young children, a more distinctive identity, etc.).  We can then help  
look at multiple alternatives to help find the best way to achieve  
those goals.

Different kinds of Master Plans are called for depending on the  
museum's goals and objectives. If the museum has broadened its  
mission, an Interpretive Master Plan may be needed.  If a goal is to  
better communicate with visitors, an Exhibit Master Plan may be  
called for. An expansion, renovation, or relocation will call for an  
Architectural Master Plan.

For a major project, we will frequently work with a Master Planning  
team consisting of an exhibit design firm and economic, marketing,  
and fundraising consultants to develop a Comprehensive Master Plan  
that integrates all of the different disciplines into a cohesive  
overall plan.  This kind of plan is necessary for a new museum or for  
one undergoing significant expansion or a relocation.

A Strategic Plan isn't always necessary in order to undertake Master  
Planning.  Many times the objectives are very clear and a Master Plan  
is needed simply to look at alternatives and find the best solutions.

A Master Plan is almost always needed before starting a major  
fundraising campaign.  People give money when the can see concretely  
what you are planning to do with it.

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).