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Date:
Tue, 12 Aug 1997 12:50:24 -0500
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On Tue, 12 Aug 1997, Hodcarry wrote:

:| Actually doubling a price (cost $5 retail $10) is a  50% markup and is the
:| goal in many retail areas.

A small nit to pick here: the percentage mark-up is based on the
base cost, not the retail price.

So that is a 100% mark-up.

Which is still the goal in many areas. :-)

Rich "Unless they can get more" Johnson
Director of Marketing
Cotton Expressions, Ltd.
312-850-2545

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