>Amen to all of the above.  Not only have I heard the 6-10 second figure,
>I have heard that the average disinterested, or casual visitor will
>spend a TOTAL of 45 seconds reading during their Museum visit... the
>first 4 to 8 labels they see.

Of course, the time spent reading art museum labels is even shorter because
there usually isn't much there anyway.  Art museum labels, sad to say,
generally don't tell you anything beyong name, title, and medium.  They're
not interpretive.  Art museums probably assume the visitor knows everything
else, and that's really a shame.

HBC

****************************************
Henry B. Crawford        Curator of History
[log in to unmask]     Museum of Texas Tech University
806/742-2442           Box 43191
FAX 742-1136             Lubbock, TX  79409-3191
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