Cultural Resource Management Program at the University of Victoria
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Course Announcement: Merchandising the Museum
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Museums increasingly are involved in a range of entrepreneurial
activities to attract new audiences and generate much-needed revenue.
Museum shops, licensed reproductions, food services, theatre facilities,
programming activities, contracting and consulting services, joint
ventures, print and electronic publications, image and information
sales, art and artifact rentals, and space and facility rentals are all
forms of merchandising the museum.
This workshop will explore the benefits and pitfalls of entrepreneurship
in the museum context and help you identify innovative approaches to
merchandising. Topics include:

        -       mission and merchandising
        -       resources, products and markets
        -       merchandising policies and  strategies
        -       approaches to marketing
        -       shops, satellite branches, mail order, licensing arrangements,
quality control, and product development
        -       ethical, legal, and financial considerations

Instructor: Susan Dunlop consults in revenue generation in museums; she
managed gift shops at National Museum of Science and Technology, the
National Aviation Museum and the Central Experimental Farm, and served
on the Gift Shop Conference and Catalogue Committees of the Canadian
Museums Association
Dates: May 1- 3
Please register by: April 5
Fee: $300 (Non-credit only)
Accommodation: On-campus bed & breakfast accommodation is available for
$60.00/night. Program staff can advise on off-campus alternatives.

For more information, please contact:
Brenda Weatherston
Program Coordinator
Cultural Resource Management Program
University of Victoria
Box 3030
Victoria BC V8W 3P2
Tel: (604) 721-8462
Fax: (604) 721-8774
Email: [log in to unmask]
Website: http://www.uvcs.uvic.ca/crmp/crmphome.htm