>In the US, the latest visitor studies show that interest in "cultural learning"
> as a leisure activity is on the rise, especially in senior citizen and baby
> boomer age groups.  That is, more people are choosing to spend their free time
> at museums, zoos and the like, as opposed to going to the movies or watching
> TV.  Visitors state the reason is because they want an experience that is
> educational as well as fun...thus the expression "edutainment."
>
>Mary Enright
>Marketing Manager
>Acoustiguide

Mary,  Would you have any specific citation to share with those of us who
are not specialists in visitor studies?  Where could I find a few citations
concerning this trend among seniors and especially the baby boomers?

Thanks!
  Chris Geist

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Christopher D. Geist, Professor              Phone:  419-372-7860
Department of Popular Culture                FAX:    419-372-2577
Bowling Green State University
Bowling Green, OH  43403