Heather,
Hootsuite is a great platform for monitoring Twitter accounts. It shows
stats like how many followers you have, how many followers your followers
have, retweets and mentions, as well as the number of click-throughs for
your tweet's URL links.
As for what we look for, we keep track the number of fans and followers for
each of our accounts, the number of mentions and retweets (Twitter), the
number of interactions via Facebook and in some cases (this is trickier to
do), we track new members, donors, class registrations, etc. where we can.
Basically, both are methods of communication with our constituents and a
means of keeping tabs on what is being said about the organization and the
key topics related to our mission.
Best of luck!
Anjela S. Barnes
Marketing and Development Coordinator
Accokeek Foundation
3400 Bryan Point Road | Accokeek, MD 20607
301.283.2113 x34 phone | 301.283.2049 fax | www.accokeek.org
Facebook Page: www.facebook.com/AccokeekFoundation
Twitter Account: www.twitter.com/Accokeek
The Accokeek Foundation is a 501(c)(3) organization dedicated to land
stewardship, sustainable use of natural resources, and interpretation of the
natural and cultural resources of the Tidewater Potomac.
-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]] On Behalf
Of Heather Marie Wells
Sent: Tuesday, July 06, 2010 12:21 PM
To: [log in to unmask]
Subject: [MUSEUM-L] Social Media Stats
Please excuse cross-postings.
I know there have been discussions about this on several listservs and
I've looked through the archives of all of them to no avail.
What stats are you keeping track of in regard to your social media
(specifically Facebook & Twitter)?
We recently were granted access to Facebook and are trying to determine
what stats we should be gathering from it, which has also raised questions
in what stats we track for Twitter.
Thanks for the advice,
Heather Marie
Heather Marie Wells
Collections Assistant/Technology Coordinator
Shiloh Museum of Ozark History
Springdale, AR 72764
Phone: (479) 750-8165
Website: http://www.springdalear.gov/shiloh/
Twitter: http://twitter.com/ShilohMuseum
Podcast blog: http://www.shilohcast.blogspot.com/
iTunes U: http://deimos3.apple.com/WebObjects/Core.woa/Browse/shiloh.org
=========================================================
Important Subscriber Information:
The Museum-L FAQ file is located at
http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed
information about the listserv commands by sending a one line e-mail message
to [log in to unmask] . The body of the message should read "help"
(without the quotes).
If you decide to leave Museum-L, please send a one line e-mail message to
[log in to unmask] . The body of the message should read "Signoff
Museum-L" (without the quotes).
=========================================================
Important Subscriber Information:
The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).
If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).
|
