Elizabeth,
The first question I would ask this group is what kinds of programs
would they like to see offered by the historical society?  It may be
that many people are aware but not interested in current offerings,
which have traditionally attracted the older membership population.
I know this is true where I am, and we are considering different
kinds of programs - at different times than we have often offered
them.

Sara Kelley

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Sara Phinney Kelley
Director, Packwood House Museum
Lewisburg, PA
[log in to unmask]

----- Original Message -----
> Hello Everyone! I have been given a homework assignment that I need your
> help with. The historical society I am working with is beginning plans to
> improve our image in the public. We have many needs, most of which require
> us to increase our marketing efforts to raise awareness in the community
> about who we are and what we do. One weakness that we face is in our
> membership. Over 90% of our membership is over the age of 55. So, in
> response, our marketing committee of our board has developed a "Young
> Professionals" advisory board. Our original thought was that this board
> would help us raise awareness of our programs, facilities, etc. to younger
> people aged 18-40. We had a mixer to see what the interest might be. There
> were only 6 people, but they were all extremely interested, and promised
to
> bring others. The problem we, as a committee, are facing is what do we do
> with them once we have them. <snip>

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