MANAGING CULTURAL ORGANIZATIONS
November 26 - December 5, 1997 with Patricia Bovey
Cultural Resource Managment Program at the University of Victoria
In times of significant change in roles, relationships, and funding
sources, our museums, galleries and other cultural institutions need
strong leadership and thoughtful management. This course examines the
forces which are reshaping cultural institutions, and provides an
intensive study of management principles and practices that enable you
to foster relevant and productive cultural institutions.
Topics include:
* characteristics of non-profit cultural organizations
* governance, leadership and decision-making
* mission, goals and objectives
* roles of the executive director
* policy development and implementation
* personnel management and team building
* funding and financial management
* strategic and operational planning
* information management
* public relations and marketing
* volunteer development
* ethical and legal issues
Dates: November 26 -December 5
Please register by: November 3
Instructor: Patricia Bovey, Director of the Art Gallery of Greater
Victoria, emphasizes an integrated and participatory approach to
planning and management in both her work and her teaching.
Fee: $589 (Canadian Funds) credit & non-credit options available
Travel: Victoria is easily accessible by air or ferry from both
Vancouver and Seattle
Accommodation: Program staff are pleased to provide you with
on-campus and off-campus alternatives for a variety of budgets
Comments from past participants:
"Very valuable course - wish I’d found it years ago!"
"Pat is a top calibre instructor who structured her course in a way
that I felt was genuinely useful to the students. To do this course
was very beneficial for my museum's future upcoming projects!"
"Pat brought a range of wisdom, knowledge and expertise and a
positive attitude; the activities were very beneficial, especially
how they dove-tailed together cumulatively."
OUTLINE SUMMARY:
DAY ONE Overview and Context
o Introduction
o The arts in Canada, in history, now and future
o Definition of the arts sector and government relations in Canada
and abroad
o Role of Tourism: Concept of public trust
o Key issues of museum management -- discussion
o The rapidly changing external environment and impact
o Discussion of contemporary economic, political, social,
technological, environmental and demographic changes and trends
o Discussion of cultural diversity
o Profit and non-profit arts organizations
o The income gap
o Types of arts organizations: producing; service; funding; etc.
o Discussion
DAY TWO Governance
o Governing bodies
o Role and function of Boards
o Accountability
Legal Requirements and Structural Arrangements
o Incorporation and start-up activities
o Charter and by-laws
o Charitable and non-charitable status
o Ethical responsibilities and legal liabilities
(trust, accountability, etc.)
o The structure of cultural organizations
o Types of governance: not-for-profit organizations; line department;
arm's length; private; governing boards; advisory boards
Mission and Mandate
o Need and development of: mission; mandate; objectives;
goals; organizational functions
o The role of management: inspiration (to mission); communication (to
mandate); leadership (to objective); control (to goals); evaluation
(of functions)
DAY THREE Policy Development and Implementation
o Policy development: process; responsibilities; areas of concern
o Collections policies and procedures: registration; copyright;
de-accessioning; tax receipts; loans; access; insurance and risk
management
o Exhibitions policies and procedures: scope; insurance;
copyright; loans; shipping; publications
o Interpretation policies and procedures: scope and relationship to
mandate; in-house; out-of-house; special events
DAY FOUR Policy Development and Implementation -- Human Resources
(Personnel)
o Human Resource Management: professionalism; personnel
policies/benefits; staff responsibilities; job descriptions; lines of
authority; staff relations/morale; recruitment; performance evaluation
o Management styles, personnel management and team building
o Volunteer job descriptions and management o Information and systems
management
o Contract negotiations and benefits
o Communication and motivation
o Labour relations
o Conflict management
o Managing change
o Stress management
o Professional development
o Legal issues
o Project management and role of consultant
o Union and labour negotiations
o Artist's and manager's rights
DAY FIVE Planning
o Development and implementation of the planning process
o Strategic planning and SWOT analysis
o Facility planning: the functional programme
o Programme planning and evaluation
o Evaluation strategies; Guest Speaker: Vic Murray, School of Public
Administration Audience Development and Marketing
o Audience goals
o Audience analysis
o Audience development
o Membership
o Marketing Mix: Product, Price, Place, Public
o Subscriptions, Single Ticket Sales, Admissions
o Niche Marketing and Positioning
DAY SIX Financial Management
o Financial policies and planning
o Budget development
o Design of financial management system
o Anatomy of cost-revenue structure
o Budgeting and forecasting
o Operational planning and strategic planning
o Management of financial problems: cash flow; cost overruns; current
and accumulated deficits
o Fundraising methods and techniques
o Sponsorships: corporate
o Grantmanships: applications
o Granting procedures and criteria
o Special event fundraising
o Individual campaigns
DAY SEVEN Public Relations
o Publicity: Print and Electronic
o PSA's and Press Releases
o News versus Human Interest Stories
o How to reach the news room; how to get ink
o Internet and Access
o Visitor Services
o The Welcome
o The Visitors Book
DAY EIGHT The Museum as Service Organization
o The assessment of programmes
o The Visitor versus the Mandate
o Do we deliver our Mandate?
o How do we impact our audiences?
o Do we know? Or do we know why?
o The Blockbuster: The Answer or Trouble
o Concluding discussion
o Evaluation
For more information, please contact:
Joy Davis or Brenda Weatherston
Cultural Resource Management Program
University of Victoria, CANADA
PO Box 3030 Victoria, BC V8W 3N6
Phone: 250 721-8462
Fax: 250 721-8774
E-mail: [log in to unmask]
For detailed Program information, please visit our Web Site at
http://www.uvcs.uvic.ca/crmp/
|
