The AAM Committee on Audience Research and Evaluation will
continue the tradition of a poster session and publication of
_Current Trends in Audience Research & Evaluation_ at the 1997
American Association of Museums Meeting. The papers will be
published and available for purchase at the poster session on
April 26 in Atlanta.

"Posters" describing a visitor study, survey, evaluation, or
research project are encouraged. Topics from any area of
audience research and evaluation including audience outreach,
exhibit or program design, label and multimedia design and
content, public relations and marketing, school museum
programs, visitor learning, visitor services, wayfinding and
orientation, are appropriate. CARE welcomes the participation
of staff, consultants, faculty and students in all areas of
the field.

If you would like to participate in the poster session, please
send an abstract of no more than 250 words describing your
study. The abstract should summarize the study, include
procedures you followed to conduct it, and describe how the
information is being utilized. Be sure to include who should
be contacted for further information, the title of the study,
and your organization's address and phone number.

The deadline for poster proposals is January 20, 1997 to Lisa
Hubbell Mackinney, Program Evaluator, California Academy of
Sciences, Golden Gate Park, San Francisco, CA 94118; e-mail
[log in to unmask]; tel. (415) 750-7011; FAX (415) 750-
7013.

If you would like to submit an article of 3-7 pages on such a
study for Current Trends, please request guidelines from Lisa
Mackinney. The deadline for submissions to Current Trends
(both hard copy and disk) is February 1, 1997 to Zahava
Doering, Smithsonian Institution Office of Institutional
Studies.