Hello Natalie,
Your best effort with Facebook should be to build your online community i.e.
your Fan base. It should be part of a defined online strategy, not a
"one-off" effort and each online element should be integrated with the
other.
See my "Digital Strategy - A Guide" at
http://thedigitalconsultant.blogspot.com
To be frank, the cost benefit analysis of Facebook and Google advertising
is not flattering. We have used Facebook advertsing over recent years with
various clients and the real returns were negligible.
Here are some reference sites that you may find of interest:
- Is Advertising on Facebook Really Effective?
http://socialmediatoday.com/SMC/168491
- What I've Learned About Facebook Ads
http://lyndsysimon.com/what-ive-learned-about-facebook-ads/
- How Effective is Advertising on Facebook?
http://www.labnol.org/internet/are-facebook-ads-effective/13957/
You can follow TheDigitalConsultant on Twitter -
http://twitter.com/digiconsultant or join us on Facebook
http://www.facebook.com/pages/Auckland/The-Digital-Consultant/118738971514155
Can I also recommend our Daily Tweet Paper on Social Media -
http://paper.li/digiconsultant/1288214403
with best wishes
Roger
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----- Original Message -----
Hi everyone!
I work at a medium sized museum with a small advertising budget. We are
planning a lot of great programs and events for 2011, and I am hoping the
community will show up to partake in them. I have read that advertising on
Facebook is useful, but I just wanted to ask you all what you think. Do any
of you have experience with Facebook advertising? Is it worth the money?
Did you see an increase in community awareness?
I would greatly appreciate any ideas and information you can provide.
Thanks! And happy holidays!
Natalie Clair Stetson
Graduate Program in Museum Studies, Syracuse University
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