Is your target market young professionals?


(Someday soon they'll have families.)

There's the ever popular giant cocktail party/mixer.  It's great fun and
done by many museums to get that group in and entertained.  It also tends
to erase their image of the museum as stodgy.  We had 1,500 people at one
last night.

Sally J. Clark
Director of Evaluations and Research
Art Institute of Chicago