Museum-L'ers,

Here are further details of the International Council of Museums Marketing and
PR Committee (ICOM MPR)and AAM joint conference this October in Washington DC.
 I hope that many of you will join us for what should prove to be a most
informative and FUN meeting

Roger Smith
Chairman of ICOM MPR

CULTURAL HERITAGE TOURISM
THE 1996  MPR CONFERENCE
19 - 23RD OCTOBER
WASHINGTON DC, U.S.A.
19th October, Saturday

Registration and free time, all day at the State Plaza hotel
5:30 - 8:00  Shuttle bus leaves hotel for evening reception and and viewing of
Olmec Art of Ancient Mexico at the National Gallery, followed by
8:00 - Dinner as  a group at the Sea Catch Restaurant, followed by a choice of
entertainment opportunities in historic Georgetown

20th October, Sunday.  Ripley Center

9:00 - 1:00  Welcome, keynote address and two papers - Introduced & chaired by
Roger Smith
1:15 - 2:30  Lunch at the Air & Space Museum
2:45 - 5:00  Delegates have a choice of guided tours ( with an introduction to
the institution's marketing programme) at one of the following:The Air & Space
Museum, The Freer, The Sackler.  All are within a stroll of the Ripley Center
5:30 - 7:30  Dinner at your own expense in the Dupont Circle area
8:00 - 10:00 Reception ( dessert & coffee ) and tour of the Impressionists on
the Seine: A Celebration of Renoir's "Luncheon of the Boating Party", at The
Phillips Collection

21st October, Monday.  Canadian Embassy

9:00 - 1:00  Presentation of three papers - Chaired by Helen Murphy
9:00 - 1:00  In parallel, the trade fair for Canadian Museums /suppliers and
US travel trade and media
1:15 - 2:30  Lunch ( TBA )
2:45 - 5:00  Panel discussion on " Learning vacations & Cultural Tourism- the
industry's perspective"  with questions from the floor -  Chaired by Saverio
Mancina
7:00 -  Dinner at own expense,  at a choice of fine restaurants near the
Embassy

22nd, Tuesday.  Ripley Centre

9:00 - 1:00  Presentation of three papers  & concluding comments to delegates-
Chaired by Barbara Hope
1:15 - 2:30  Lunch
2:45 - 5:30  Delegates have a choice of a guided tours ( with an introduction
to the institution's marketing programme)at one of the following:The American
History Museum, The Hirschorn, The Museum of Natural History.  All are within
a stroll of the Ripley Centre
5:45 - 7:00  Return to hotel
7:00 -   Choice of food ( TBA )& option of National Symphony Orchestra
Concert-Kennedy Centre

23rd, Wednesday.  At the Hotel

9:00 - 12:00  Annual business meeting of ICOM MPR with members and Board
check-out / free day for participants
12:00 - 2:30  Luncheon meeting of MPR Board

24th, Thursday - 27th, (Thursday to Sunday inclusive.): Optional

Post-conference tour to New York City including tours of the American Museum
of Natural History and of  the Museum of Modern Art



Advance Information


Joint Conference:

This year, ICOM  MPR has decided to join colleagues from the AAM to stage a
joint conference.   The Phillips Collection who are celebrating their 75th
anniversary are our official hosts.

Papers:

An invitation is extended to all members of ICOM or AAM  to put forward papers
on the conference theme " Cultural Heritage Tourism" for consideration and
selection.  The conference topic are as follows:

1.  Whose culture, whose heritage?
2.  Marketing culture and heritage
3.  The social impact of tourism upon culture
4.  The economics of cultural heritage tourism
5.   Managing cultural and heritage attractions
6.   Museums' tourism products & merchandising
7.   International tourism trends, threats, networks & opportunities
8.  Positioning your museum with the tourism & travel industry
9.  What is a Learning Vacation?

An abstract of these papers should be sent directly to the Secretary of ICOM
MPR, Mrs. Barbara Hope ( [log in to unmask])or Vice chairperson, Helen
Murphy([log in to unmask]).  The authors of papers, deemed to be of
sufficient interest and challenge, will be invited to submit their final
presentations for consideration and scheduling. No paper abstract received
after JULY 1ST will be considered and the board reserves the right to select
only those presentations that it feels will best contribute to the conference
theme and programme.  Please indicate what audio-visual aids you will require
when submitting your paper for selection.

Conference Organiser:

ICOM MPR has decided to contract the services of a professional conference
planner and specialist in nonprofit cultural conferences to oversee the
logistical requirements for the conference. Mara DelliPriscolli, President &
Managing Director of Travel Learning Conferences Inc.  has been selected as
the successful tenderer. Her address is:329-331 Main Street, Ronan, MT 59864,
USA. Phone:(1) 406 676 2255     Fax: (1 ) 406 676 8524     E Mail:
[log in to unmask]

Post-Conference Tour:

With past experience in mind, only one post-conference tour option will be
offered to delegates on a first come, first served basis.  The tour will be to
New York City and will include museum visits to MoMA and the American Museum
of Natural History as well as giving opportunity for sightseeing, shopping and
entertainment options.  The post conference tour will be costed separately and
managed by the conference organiser ( above )

Conference Fee and registartion form will be completed this fortnight and
details can be sought by contacting Mara DelliPriscolli  at her e mail
address:     [log in to unmask]