We are an art museum in a town of 20,000 (and county of 60,000).  We 
hold larger events on Thursday nights (6-8:30) and smaller ones on 
Sunday afternoons (2-3:30 usually).  Our constituents tend to be in 
church on Sunday morning, Sunday evening, and Wednesday evening, and 
watching football on Friday and Saturday.  Obviously your mileage may 
vary, but I've noticed that when we go outside of these two slots we 
usually have far lower attendance.  Perhaps it's because people are just 
used to those slots... not sure?  But they are working for us.  We have 
two Friday night fundraisers, but we hold those in spring and early 
summer so as not to conflict with college football.

-- 
Jill R. Chancey, PhD
Curator
Lauren Rogers Museum of Art
PO Box 1108
Laurel, MS 39440
601-649-6374
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www.LRMA.org

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