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Subject:
From:
Hans-Peter Oswald <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Thu, 3 Jun 2004 18:24:21 +0200
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New rules for museum-domains

Secura is  authorized by ICANN and MUSEDOMA to register museum-domains.You get museum-domains by Secura in a fast and reliable
manner. The company is presenting the new rules, which enables a better and quicker registration of museum-domains.

https://www.domainregistry.de/museum.html

The .museum-domain is an exclusive domain.It is open for registration by museums, organization of museums and friends of museums.The
notion of museum is understood very generous, e.g. a zoological or botanical garden belongs to it. A proof to be a museum is
necessary for registering museum-domains.

You will get your eligibility to register .museum-domains not anymore only at MUSEDOMA, but you can order the ENS ID and
Confidential Key at Secura at the registering of your first domain.


New Policy
The museum domains have a new naming policy . In former times the museum-domains had to have a third-level-structure in the form
specific.generic.museum. It was e.g. not possible to register moma.museum. The three-level-domains are persisting, but you can also
register second level domains like guggenheim.museum. It is important, that the second level domain is derived directly from the
official name of the museum.
The managers of digital museums can register at .museum or at virtual.museum, digital.museum, online.museum or cyber.museum - even
at all second levels.


Improve your ranking at Google by museum-domains
Seach engines like Google rank your listing higher if a keyword from a search is in your domain name. You can get these names with
.museum, when they are not available in .com. Listen to what the Internet “gurus” have to say about what names to buy:
"As we've frequently reported in our SE Book & Newsletter, placing keywords right in your domain name can give your site a major
boost on search engines. We've also reported that some engines are no longer accepting sub-directory pages. This is one of the
reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to
their sites." says Stephen Mahaney, author of The Unfair Advantage Book on Winning the Search Engine Wars. Michael Campbell points
out, in Nothing But 'Net, "The reason we want keywords in the domain name is that search engines often get 'tuned' to find, and give
better positioning to, domains with keywords in them." Declan Dunn, author of Winning the Affiliate Game, sent out a memo to his
affiliates advising "To get on top of the search engines, one of the critical keys is a good domain name LOADED with keywords."
Declan goes on to say "This news is spreading among WebMasters, SearchEngine Meisters, Internet marketers, and big corporations.
Don't wait."

IDN: museum-domains with special characeters
You can order now museum-domains in many different languages. You can use the special characters of your own language. One example
for a domain with special characters: stockholms.läns.museum.

Conditions
A museum-domain costs 200 US-Dollars for two years.



Secura GmbH
Am Alten Posthof 4-6
D-50667 Köln
[log in to unmask]
http://www.domainregistry.de (German)
http://www.com-domain.com (English)
Tel. +49 221 2571213
Fax  +49 221 9252272
Fax +1 203 841 1933 (USA)
Fax +44 870 135-8975 (UK)
Tel. +44 8718718460 (UK)
ICANN accredited registrar
of Top Level Domains

Free pre-registration of .eu-domains:
https://www.domainregistry.de/eu.html (English)
https://www.domainregistry.de/eu-domains.html
(German)
Registrierung von de-domains
mit Umlauten:
https://www.domainregistry.de/de-domains.html
Registration of info-domains
with special characters:
https://www.domainregistry.de/info-domains.html

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