A while back I wrote an email asking if other organizations were 
rethinking their membership program - I got one response so I am putting 
the plea out once again. We have a program that is stagnant - we can't 
seem to get over the hump to encourage more members. While thinking 
about membership we are revisiting some issues: why do we have 
membership, why are people members, are the benefits relevant, how can 
we get more, what else can we offer to attract new members.
(With our e-newsletter and web site with newsletters posted we cannot 
boast that members get 4 newsletters per year.)
  One action that we are taking is to call each member and chat with 
them about their membership, what it means to them, what other benefits 
would they like to see and what other programs etc would they like to 
see at our site. To date I have called 3 to date- each call takes 1/2 
hour and all 3 said they would get back to me (however I did get 
comments and I am engaging with our audience which I think is extremely 
worth the time and effort.
Do you have similar issues that you can share, advise, resources...would 
love to hear from you.
thanks
Marilynn

-- 
Marilynn Havelka
Chief Administrative Officer
Ruthven Park National Historic Site
243 Haldimand Hwy. #54, Box 610
Cayuga, Ontario  Canada  N0A 1E0

tel- (905) 772-0560
fax- (905) 772-0561
cell- (905) 977-1845

www.ruthvenpark.ca

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