I previously posted information about The Tech Museum of Innovation's
e-commerce activities. We also support online exhibits and activities
(http://www.thetech.org/section-discover.html) that tie into our mission
and the content in our galleries. Teacher resources are at
http://www.thetech.org/section-teach.html.
To bring a little more content to our discussion, here is our Web Mission
and Audience Statement, which was approved by the board of directors in 1997.
---------------------------------------
Web Mission and Audience Statement
---------------------------------------
WEB MISSION
Tech Online supports, extends and compliments the inspirational and
educational exhibits, programs, services and activities of the museum via
the medium of the World Wide Web.
Our commitment to quality is grounded in partnerships with industry,
education, and other museums that best pool our resources towards common
goals. Together we provide and maintain innovative and timely experiences,
services, and information to our online audiences.
AUDIENCE STATEMENT
In keeping with our mission, The Tech Museum Online strives to be in touch
with the needs and expectations of our growing and changing audience.
We acknowledge that due to limited resources we must prioritize our
efforts. Below, in order of priority, are our key online audience segments.
These segments closely parallel the varied constituencies we serve as an
institution. The primary needs of each audience are included in the
description that follows.
1. Parents
2. Teachers
3. Kids
4. Members
5. Partners
6. Board and Supporters
7. Volunteers
8. Staff
1. Parents
• Quick and easy visitor information to plan visits, workshops, or activities.
• A resource for educational, appropriate Internet material for their kids.
• An opportunity to become a member.
• Make reservations, buy tickets and store items online.
2. Teachers
• Valuable pre- and post- visit material.
• Help/training using technology in their classroom.
• Access that is fast, and works with old equipment and software.
• Reliable content that does not disappear or radically change, for
curriculum planning.
• Help finding the best educational materials on the rest of the World Wide
Web.
3. Kids
• Surprises, inspiration, and "cool stuff."
• Games, humor and challenges-- not textbook information.
• Help with their science fair and school projects.
• Info on the Tech Challenge and other museum offerings.
4. Members
• Keep informed.
• Added value for their membership.
5. Partners
• Working relationship that is mutually beneficial, high quality, and fun.
• Good publicity, prestige, and perks.
• Opportunities for their people to volunteer.
6. Board and Supporters
• Confirmation that we're living up to the mission.
• Recognition for their contributions.
• Feel proud to associate with a cutting edge website.
• See their institution's educational goals represented.
• Opportunities for their employees to volunteer.
7. Volunteers
• Feel a part of our success and community.
• Use our website to promote The Tech.
• Chances to contribute to building the site.
• Recruit more volunteers.
8. Tech Staff
• Use the World Wide Web to effectively to meet and exceed their goals.
• Be informed, involved, and feel a sense of ownership with the website.
Susan B.F. Wageman
Evaluation Manager (408) 795-6303
The Tech Museum of Innovation (408) 279-7167 fax
201 South Market Street [log in to unmask]
San Jose, California 95113 http://www.thetech.org
========================================================Important Subscriber Information:
The Museum-L FAQ file is located at http://museums.state.nm.us/nmmnh/museum-l.html. You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] The body of the message should read "help" (without the quotes).
If you decide to leave Museum-L, please send a one line e-mail message to
[log in to unmask] The body of the message should read "Signoff
Museum-L" (without the quotes).
|
