we sometimes post cancellation notcies on the local radio station that
posts notices on school closing for snow, etc.



On Thu, 28 May 1998 21:22:09 +0000 Kate Desulis <[log in to unmask]>
writes:
>The Morton Arboretum in Lisle has just recently started using
>discovery carts and demonstration stations on the grounds.
>
>We used carts which are rolled out into our Visitor Center courtyard.
>We had a large, free-standing sign in the courtyard, advertising the
>activity carts and the times that they are available.  Plus, the
>carts themselves had signs on them to help people identify their
>purpose.
>
>We tried to choose catchy names for the activities, to
>pique visitor interest.  Our cart on flowers was called "Peek at our
>Bloomers!", for example.
>
>We also used tents on the grounds in various sites, and had tables
>with staff available as facilitators/demonstrators.  We have
>activities like a "Tree Ring Circus" (tree ring counting) and
>"Barking up the Right Tree" (bark rubbing).  These tents had
>free-standing signs listing the activities and times available.
>
>We mentioned these activities in our Members' Newsletter and also in
>our monthly admission handout.  We also sent out media releases
>describing what was happening when, weather dependent.   These were
>picked up in the local calendar items.  We're also planning paid
>advertising for summer.
>
>Our biggest problem was how to advertise that something was canceled
>when the weather was bad or a volunteer didn't show up to work.  I'd
>love to hear how others have solved this.
>
>Good luck!
>
>Kate Desulis
>The Morton Arboretum
>Lisle, IL 60532
>630-719-5700
>[log in to unmask]
>
>> I am working on public programming at the U.S. National Arboretum
>and
>> am in search of other arboreta or botanic gardens that offer
>discovery
>> carts or stations out in their gardens.  We are looking at our PR
>> strategy for these stations and would like to get information on how
>> other gardens and arboreta advertise their discovery carts/stations
>in
>> their member's newsletter and local newspapers.
>

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