Katherine,

Might I also suggest people have a look in the marketing section of Global
Museum's RESOURCES section.  There are complete marketing plans for download
and other templates of interest.

The book, The Marketing Mix by Sharron Dickman is by far the best book  ( in
my opinion) as a reference for Museum profesionals

best wishes
Roger
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----- Original Message -----
From: "Katherine Khalife" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, 11 October 2000 2:44
Subject: Re: Museum marketing issues


> Hi Maggie, the content of the new marketing website I referred to in my
> earlier post will be primarily focused toward museums, historic sites and
> heritage attractions in the United States and Canada. It's just in its
> earliest development stage right now and is still under heavy
construction,
> but if you don't mind walking through mostly empty rooms and climbing over
> construction debris, you're welcome to visit at this stage. The URL is
> http://www.MuseumMarketingTips.com. Many thanks to the people on the list
who
> have responded to my request for content suggestions. We hope to include
them
> all.
>
> Katherine Khalife
>
> "We are not in a position in which we have nothing to work with. We
already
> have capacities, talents, direction, missions, callings." - Abraham Maslow
>
> Date:    Mon, 9 Oct 2000 16:00:41 EDT
>
> From:    Maggie Harrer <[log in to unmask]>
>
> Subject: Re: Museum marketing issues
>
> MIME-Version: 1.0
>
> Content-Type: text/plain; charset="US-ASCII"
>
> Content-Transfer-Encoding: 7bit
>
>
> Is there any similar marketing site for arts and heritage sites and/or
>
> museums in the United States?  The site you listed is primarily for the
UK.
>
>
> >From: Katherine Khalife <[log in to unmask]>
>
> >Reply-To: Museum discussion list <[log in to unmask]>
>
> >To: [log in to unmask]
>
> >Subject: Museum marketing issues
>
> >Date: Tue, 3 Oct 2000 18:28:16 EDT
>
> >
>
> >Hi,
>
> >
>
> >I am involved in developing a new website dealing with
>
> >museum marketing issues. To assure that the site's content will
>
> >effectively address the marketing dilemmas of both large and
>
> >small museums of various types, your input would be greatly
>
> >appreciated. What kinds of marketing topics would you like to
>
> >see addressed, and what types of how-to information would you
>
> >find most helpful?
>
> >
>
> >Some questions to get you thinking: What do you consider to be
>
> >your institution's greatest marketing or communications challenge?
>
> >Whom would you like to be reaching that you're not? What kinds
>
> >of marketing do you currently do that you wish you could do more
>
> >effectively? What kinds of marketing do you know you should be
>
> >doing, but aren't? What kinds of marketing would you do if you had
>
> >enough money and staff?
>
> >
>
> >Please feel free to e-mail me off-list. Thanks very much for your help.
>
> >
>
> >Katherine Khalife
>
> >[log in to unmask]
>
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