I believe you are being paranoid.  They are not saying that you cannot link to them.  They are saying you cannot link to them in a frame, or link directly to there content directly.  They want you to link to specific pages first so that the user knows the data comes from them not
from so other person making a deep link directly to them.  IN fact they are not the only ones to do this it is common on many homepages.  People have been linking in frames and directly to data found deep in homepages as a way to portray it as their own.  All the museum is doing is
stating up forward the fact that you should not do this.  As for protecting their trademarks, if I owned their trademarks I would be retired right now.  It is worth a lot of mony and prestige.  I don't see how you can get upset with them pointing out that they own the copyright on
their material.  You may think they are going to far but I don't see their requests as anything except protecting what is theirs.  Has anyone actually contacted them about linking?

Steven Bush

Adrienne DeAngelis wrote:

>   Now, why would the Web site guggenheim.com cost $20. million? And what
> exactly do these people think they are doing by laying copyright claim to
> all of the words on the site and not allowing links?????  Read this from
> their Legal page:
>
> "The names, logos, designs, titles, words, metatags or phrases
> ("Marks") used on this Site, including Guggenheim.com* and Culture
> Navigator* are trademarks or trade names of Guggenheim.com, or its
> licensors. Use of the Marks is also strictly prohibited. You may not
> display this Site in frames, or any of the content via in line links,
> without the express written consent of Guggenheim.com. If you are
> interested in linking to our Site, please consult the Linking
> Specifications below."
>
>         Yikes, these guys are more paranoid than Mattel.  I now flirt with
> danger by linking them to my Resources Web site.
>         So long guggenheim.com, it was good to know ya...
>         But I will miss the SoHo Guggenheim.
>
>         Adrienne DeAngelis
>
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