The California Association of Museums is pleased to announce its 1999 Annual
Conference to take place July 21-23 in San Pedro, CA. Following is the
preliminary conference program and registration form. Please complete and
return by e-mail, fax or mail. (Registration fees must be paid by credit, if
returned by fax or e-mail)
Contact: Teri Knoll, Executive Director
California Association of Museums
c/o Bowers Museum of Cultural Art
2002 N. Main Street
Santa Ana, CA 92706
714/567-3645 (P)
714/480-0053 (F)
******************************************************************************
**************
California Association of Museums
Museums for the Millennium: California's Cultural Assets
Annual Conference, San Pedro, July 21 - 23, 1999
WEDNESDAY, July 21
San Pedro Hilton
10:00 AM - Pre-Conference Workshop: Cultural Tourism Seminar-On-Wheels
5:00 PM
Join Robert Barrett, past California museum director and now associate vice
president for cultural tourism at the Los Angeles Convention & Visitors Bureau
and other Los Angeles museum and tourism experts for an all day cultural
tourism experience that will result in your understanding the cultural tourism
concept and how both small and large, rural and urban museums can play a part
in this new lucrative field.
Mr. Barrett and a panel of experts will frame the cultural tourism concept and
how museums can benefit from participating prior to boarding buses for a four-
hour experience at the Japanese American National Museum and the Little Tokyo
community or the California African American Museum and African American
neighborhood restaurants, shopping and cultural stops as well as careful
examination of how museums can be centerpieces of neighborhood tourism
experiences. Museum and neighborhood leaders will serve as guides for the
tours and will also return to the conference hotel in San Pedro at the end of
the day for a cocktail party recap of the experience.
2- 5:00 PM CAM Board Meeting
6-8:00 PM Opening Reception: Los Angeles Maritime Museum
8:00 PM CAM Board Dinner
THURSDAY, July 22
San Pedro Hilton
8-9:00 AM Registration
Exhibit Hall Continental Breakfast
9-9:30 Introductory Remarks and Presentation of 1999 CAMMY Award
William "Pete" Lee, Ph.D., CAM President
9:30-10 Keynote Address: In Search of California's Gold
Huell Howser, Director/Producer, KCET's Califonrnia's Gold
10-10:30 Exhibit Hall Break
10:30-10:45 Session 1: How To Be Your Museum's Best Advocate
As the state museum association, CAM serves as the primary advocate for
museums in the state of California. Being a museum adovocate, however, is a
priority for all museum professionals. Through legislative advocacy efforts
and partnerships with regional and national organizations, California's
museums can strengthen their positions within the state and nation. This
session is designed to teach the basics of museum-based advocacy, focusing on
how to present a case effectively in face-to-face meetings with legislators
and officials at all levels and how to increase the strength of your museum
by enlisting the aid of others.
Chair: Jason Hall, Director, Government & Public Affairs, AAM
11:45 AM - Delegates Luncheon
1:15 PM
Directors' Luncheon Forum
Keynote Address: Warren Iliff, President & CEO, Long Beach Aquarium of the
Pacific
1:15-2:30 PM Concurrent Sessions
Session 2A: From Traveling Trunks to Discovery Boxes: Reinventing a
Traditional Outreach Tool
The age-old question of how to extend your museum's reach into the community
with limited staff and budget will be addressed in this session when museums
of varied disciplines present their updated versions of traveling trunks and
discovery boxes. Panelists include museum educators from three museums and an
elementary school teacher involved in the development of outreach materials
consistent with school curriculum.
Chair: Jennifer J. Boxer, Director, Children's Museum at La Habra
Session 2B: Rising From the Basement: The Rebirth of the Permanent
Collection
Museums often pay more attention and spend more financial resources on
temporary exhibitions than on permanent collection installations. However,
with the increased costs of temporary shows, more museums are reviewing this
policy and putting renewed emphasis on exhibitions, installations, and
programming derived from their permanent collections. This session will
explore ways in which museums can reenergize their permanent collections.
Chair: Jeannette O'Malley, Assistant Director, Southwest Museum
Session 2C: Museums Off the Beaten Track: Raising Awareness, Designing an
Appealing Image,
Building a Valued Identity
The great majority of US museums are small and medium organizations that are
situated at a distance from urban centers or operate in the shadow of large
museums. Many of them face a lack of awareness, image and visibility.
Museums that are off the beaten track must find ways to reach the public with
a clear, attractive identity and communicate the added value they provide that
other institutions do not. Panelists will discuss challenging situations,
case histories, and solutions in which museums have taken positive actions to
put themselves on the map.
Chair: Neil Kotler, Program Specialist, Smithsonian Institution, Washington,
DC
2:30-3:45 PM Concurrent Sessions
Session 3A: Year 2000 Millennium: Is Your Museum Safe?
When the year 2000 (Y2K) arrives, a programming problem known as the Y2K or
Millennium bug will cause some computers, chips, and software to read the date
not as 2000 but as 1900, potentially causing malfunctions in some computers;
climate-control systems; elevators; security and fir control systems;
accounting systems; and other computer-, chip-, or software-controlled
equipment and systems. It is imperative that all museums identify and correct
any Y2K problems prior to January 1, 2000. Museums should also develop
contingency plans in case any disruption of utilities, transportation,
communication and financial systems occurs on or around January 1, 2000. This
session will: 1) define the Y2K problem, including areas of museum
vulnerability; 2) describe steps to resolve the Y2K problem; and 3) outline a
contingency plan to deal with potential Y2K disruptions.
Chair: Jane Piasecki, Vice President for Finance, Natural History Museum of LA
County
Session 3B: IMLS: New Directions for a New Millennium
This session will provide up-to-date information on IMLS and programs
currently offered, including a report on the first series of National
Leadership Awards, which fund museums partnering with libraries, and changes
to the Conservation Project Support Program to include additional funds for
public education programs on conservation. The session will also provide
useful tips to potential applicants on the best way to take advantage of IMLS'
offerings.
Chair: Christine Henry, Program Specialist, IMLS
Session 3C: Creating a Successful Cultural Tourism Itinerary for Your
Community
Positioning your museum as the center of an exciting travel itinerary is an
excellent way to market your museum to the tourism industry. Session
participants will be led through the process of designing an itinerary
beginning with establishing partnerships, creating a cultural profile of a
community, defining the audience, and marketing the final product.
Participants will have the opportunity to create model itineraries for the
city of San Pedro. This session is excellent for museums located in cities
outside of major urban areas.
Chair: Felicia Shaw, Program Administrator, Commission for Arts and Culture,
City of San Diego
3:45-4:00 Exhibit Hall Break
4:00-5:15 Concurrent Sessions
Session 4A: We're on the Internet: Now What do We do?
The world of the Internet can serve the interests of museums. However, it is
easy to get bogged down in maintaining web sites, e-mail distribution lists,
and news groups. This session will assist museums with limited staff and
resources in learning to make better use of Internet tools to strengthen the
organization and further its mission.
Chair: Jim Angus, Head of New Media, Natural History Museum of LA County
Session 4B: Humanities for the Millennium: Funding Opportunities through the
California
Council for the Humanities
Your museum has a great idea for a humanities-based program. But how are you
going to fund your project? Look no further than your own state and the
California Council for the Humanities (CCH). This session will introduce you
to the Council and its grants program. CCH staff will discuss important
aspects of the application process and give tips on preparing your proposal.
CCH grants are a great way to "practice" for applying for NEH funding. NEH
materials will also be available at this session. A successful CCH and NEH
grantee will give practical advice on completing the grant application
process.
Chair: Lisa Eriksen, CCH Museum Program Coordinator, California Council for
the Humanities
Session 4C: Visitor-Centered Service: Setting the Standards, Walking the
Walk, Setting/Changing the Culture of Your Museum
Human resources professionals will discuss the research, methods, tools and
systems used to transform/create an effective visitor-centered culture in
their museum. Valuable ideas and hand-outs will be available to help assess
or renew a current program or develop a new program in your museum.
Discussions will address obstacles and triumphs, how to gain staff buy-in, and
how to "walk the walk" of visitor-centered service. As museums compete for
visitors' leisure time, it becomes important for staff and volunteers to
interact with audience members in a positive way so they will want to return
again and again.
Chair: Michael Hager, Director, San Diego Natural History Museum (invited)
5:15-6:00 Exhibit Hall Cocktail Hour
6:30-10:00 An Evening on the Town!
Progressive dinner event at the Banning Residence Museum, Museum of Latin
American Art, and the Long Beach Museum of Art
FRIDAY, July 23
San Pedro Hilton
8-9:00 AM Breakfast at the Cabrillo Marine Aquarium
9-9:15 Presentation of CAM Annual Report
9:15-9:45 Keynote Address: Museums and the Tourism Market
Robert Barrett, past California museum director and now associate vice
president of cultural tourism at the Los Angeles Convention & Visitors Bureau
will address the planning and implementation of effective and inexpensive
strategies for increasing earned income and attendance at medium-sized and
small museums. In addition, Mr. Barrett will share the planning,
implementation and results of the Van Gogh international and domestic
marketing campaign implemented by his office on behalf of the Los Angeles
County Museum of Art.
9:45-11:00 Session 5: Heritage Tourism: Three Perspectives
We all know that in addition to creating jobs, new businesses, and higher
property values, well-managed tourism improves quality of life and builds
community pride. It also brings increased visitorship to our museums and
historic sites. A challenge is to ensure that those visitors do not
compromise the very heritage that attracts tourists in the first place. This
panel will explore the opportunities and challenges of heritage tourism -- the
potentials and pitfalls -- including the demands on the surrounding
community's infrastructure and the importance of authenticity.
Chair: Victoria Hamilton, Executive Director, Commission for Arts & Culture,
City of San Diego
11-11:15 Break
11:15-12:30 Concurrent Sessions
Session 6A: Maximize Your Membership
This session will explore cost-effective techniques you can implement to
acquire new members, increase renewal rates, and upgrade existing members to
higher levels of giving. The panel discussion will include advice about how
to analyze your current membership program and identify untapped market
segments. You'll come away with tested ideas to maximize income from your
membership program.
Chair: Janet Aldrich Jacobs, CFRE, Vice President & Director of Western
Regional Operations, Charles H. Bentz Associates, Inc.
Session 6B: Teenagers as Docents: Students Teaching in California Museums
As California museums prepare for the new millennium, a significant challenge
is how to engage young visitors who have little exposure to museums, and how
to build museum audiences for the future. Several museums throughout
California have instituted programs which train high school students to lead
gallery tours for peers and younger visitors. This session will address how
various museums successfully identity, recruit, retain, train, compensate, and
remain connected with high school interns. Findings of research on the short-
and long-term impact of museum internships on student's academic performance,
self-concept, and career and educational choices will be shared.
Chairs: Gregor Kalas, Internship Coordinator, Los Angeles County Museum of
Art, Madeline Brondson Rowan, Museum Education Consultant
Session 6C: Museums Make a Difference -- We Believe It, Let's Prove it!
We museum professionals believe that museums make a difference, but we have
little hard evidence. As the demand for accountability grows and competition
sharpens, museum professionals need better proof of the impact of their work.
The Institute of Museum & Library Services, with the Sustaining Museums Work
Group (AAM, AYM, ASTC, AASLH, AABGA, AZA), helps produce this documentation.
This session explores current efforts to collect this evidence and examines
what the future should or might hold for museums. The results of the recent
CAM survey and economic impact of California museums will be presented.
Chair: Rebecca Danvers, Director of Research & Technology, IMLS
12:30-2:00 PM Delegates' Luncheon
Museum Educators' Networking Luncheon
(co-sponsored by MESC)
2-3:15 Concurrent Sessions
Session 7A: Success in Corporate Sponsorship for Museums
Many corporations have either severely reduced or completely eliminated
philanthropic giving. Approaching the millennium, museum executives are
beginning to recognize the potential for corporate funding through an avenue
previously restricted to sporting events -- corporate sponsorship. It is
projected that over $7 billion will be spent on sponsorship next year with
nearly 10 percent going to museums. This session will provide a fundamental
understanding of what corporate sponsorship is; how it differs from
traditional development; how to seek out appropriate sponsors; matching
corporate goals with that of the museum; how to prepare proposals and make
presentations; and how to ensure that the sponsor receives value for their
investment.
Chair: John H. Good, Director of Corporate Sponsorship, Natural History
Museum of LA County
Session 7B: Effective Museum-Based Professional Development Programs for K-12
Teachers
For many years underfunded school districts in California have sought out
alternative ways of providing professional development opportunities for their
teachers. Teachers need professional development courses in order to maintain
their state teaching credential and to receive salary increases. Over the
years school administrators and teachers have come to rely increasingly on
museums to provide these experiences. Members of the public and policy makers
have placed a new emphasis on educational standards and reform and are
scrutinizing all aspects of public education, including teacher training.
Museums are in the position of having to demonstrate to school administrators,
teachers, and funders the value and educational soundness of the professional
development programs they offer. This session wille examine current research
into effective and meaningful professional development for K-12 teachers and
and how this information can and has been applied in museum settings.
Chair: Jenny Siegenthaler, Associate Museum Educator, Los Angeles County
Museum of Art
Session 7C: Marketing - Neil Kotler (Add)
Chair: Neil Kotler, Program Specialist, Smithsonian Institution, Washington,
DC
3:15-4:30 Concurrent Sessions
Session 8A: Get To Know Your Neighbors -- Community Consultation Made Easy
Understanding the needs of your constituencies is a vital concern to today's
museums. The various methods used to get communities talking are diverse, and
figuring out which method is best suited to your particular circumstances can
be challenging. In this session, we will explore the options -- and together
develop a case study for one lucky participant! Join your colleagues for an
informative session, useful for community relations staff, program leaders and
anyone concerned with improving their Museum's communications with their
constituencies. Resource materials provided.
Chair: Kathleen Brown, Principal, Lord Cultural Resources
Session 8B: Expanding Limited Resources Through Collaborative Programming
This session presents a model program for small to mid-sized museums outside
of large urban centers seeking to expand limited resources through community
collaboration. First Sundays is a collaborative program which between seven
cultural institutions and museums which offers visitors free hands-on
exploration of these sites in historic downtown Riverside. The session will
provide an overview of the program from concept to implementation and
illustrate how collaborations between museums and cultural institutions can
improve educational experiences and marketing approaches, and increase
audience development and funding.
Chair: Patricia Korzec, Executive Director, Riverside Youth Museum
Session 8C: Open Forum: Insights, Objectives, and Action
At this closing session of the Cultural Tourism Track, participants will be
encouraged to share their insights developed over the two days of addressing
the topic of cultural tourism. As a result of discussion, state-wide
objectives and actions steps will be set to enhance the role of California
museums in promoting and benefiting from cultural and heritage tourism.
Chair: Ed Robings, Director, Ventura County Museum of History & Art
The information in this brochure represents a partial listing of sessions and
speakers and is subject to slight change.
Sponsors
CAM is honored to count the support of the Institute of Museum & Library
Services through its Museums for the Millennium Initiative (include logo)
Associated Foundations
Banning Residence Museum
Cabrillo Marine Aquarium
Charles H. Bentz & Associates
Gallery Systems
Henderson Phillips Fine Arts
J. Paul Getty Museum
Long Beach Aquarium of the Pacific
Long Beach Museum of Art
Lord Cultural Resources
Los Angeles Maritime Museum
Marquand Books
Museum of Latin American Art
Santa Barbara Natural History Museum
Butterfield & Butterfield
Fine Arts Risk Management
Sparks Exhibits
TIAA-Cref
Ozur, Andersen & Radder
Met Life
1999 Program Committee
William "Pete" Lee (Chair), Director, Los Angeles Maritime Museum, Susan
Bernstein, Museum Consultant, Mark Hunt, Director, Ronald Reagan Library,
Kristin Kelly, Manager of Administration, J. Paul Getty Museum, Paul Oles,
Director, San Bernardino County Museums, Jeannette O'Malley, Assistant
Director, Southwest Museum, Merle Okino O'Neill, Deputy Director of Public
Program, San Diego Natural History Museum, Beverly Smith, Vice President &
Manager, Wells Fargo Historical Services
Hotel
The conference headquarters is the San Pedro Hilton, a luxurious Mediterranean
style hotel situated along the beautiful Cabrillo Marina. If you are planning
to take advantage of the special discounted room rate offered to conference
constituents ($79 + tax, single/double). Complimentary parking and courtesy
shuttle services within a 5 mile radius are available.
Reservations should be made directly with the hotel by calling 310/514-3344 by
June 28. Rooms may not be available after that date. Be sure to identify
your affiliation with CAM to receive the discounted conference rate.
From any freeway take 110 Harbor Freeway south, exit Harbor Blvd. and turn
right at stop light. Go to 22nd St. and turn right. Go to Via Cabrillo
Marina and turn left to hotel.
Land and Air Transportation
Bus transportation to and from the San Pedro Hilton and conference activities
is provided by conference organizers. The hotel is located just 18 miles
south of the Los Angeles Airport and 5 miles north of Long Beach. Express
Shuttle is offering discounted rates from LAX ($12) and Long Beach Airports
($19). Mention CAM when you call 800-4-Shuttle for reservations.
Southwest Airlines is offering a 10% discount on most of its already low
fares, for travel to and from the CAM conference. Call (or have your travel
agent call) the Southwest Airlines Group and Meeting Reservations at
1-800-433-5368, Monday - friday, 8:00 AM - 5:00 PM and Saturday, 9:30 AM -
3:#) PM by no later than five days prior to the first date of travel and refer
to ID Code F3409 to take advantage of this offer. Call right away as fares
are subject to terms and availability.
Registration Fees
Nonmembers who pre-register for the conference will received a $35 discount
toward a one-year institutional CAM membership.
Pre-Conference Seminar
$45 for members and nonmembers
General Conference before June 15:
$250 for CAM members
$285 for nonmembers
General Conference after June 15:
$285 for CAM members
$320 for nonmembers
Single Day Passes: July 22* or July 23
$150 for CAM members
$165 for nonmembers
*Fee does not include dinner on July 22
Please note that registration fees for the conference include sessions, ground
transportation from conference hotel to activities (except opening reception),
two breakfasts, two lunches, opening and closing receptions, and breaks.
Thursday progressive dinner is additional. Student rates of $125 are
available for full-time students with valid identification. Student rates do
not include meals. Pre-Conference seminar fee includes lunch, cocktail
reception and transportation. Guests are welcome to partake in the meals and
evening events for an additional fee.
PROGRAM AND MEAL SLECTIONS
All meals are included with registration EXCEPT the Thursday dinner. To
assist with final counts, please check the appropriate box for each activity
you plan to attend at the conference and indicate if you have guests:
Wednesday, July 21
Opening Reception at Los Angeles Maritime Museum
Guests #_________@ $10/person Total $_________
Thursday, July 22
Breakfast at San Pedro Hilton
Guests #________ @ $12/person Total $ _________
Luncheon at San Pedro Hilton
Guests # _______ @ $20/person Total $ _________
I will attend the Directors' Lunch Forum
No guest tickets available
Progressive Dinner: Banning Residence Museum,
Museum of Latin American Art, Long Beach Art Museum
#__________ @$30/person Total $ _________
include yourself in count
Friday, July 23
Breakfast at Cabrillo Marine Aquarium
Guests #_________@ $10/person Total $ _________
Delegates' Lunch
Guests #_________@ $20/person Total $ _________
I will attend the Museum Educators' Lunch
Closing Reception at Long Beach Aquarium
Guests # ________ @ $15/adult-$7child Total $ _________
Vegetarian lunches and dinner are available. Other meals will be served
buffet style, so you may select food items accordingly.
Check here if you require vegetarian meals
Do you require bus transportation to closing reception at Long Beach Aquarium?
Yes No
REGISTRATION POLICY
Deadline for early registration discount is June 15. An 80% refund will be
honored for cancellations received by June 15. No refunds after June 15.
Registration at full fee will be available during the conference on July 21
from 8:00-9:00 a.m. at the San Pedro Hilton. Only individuals registered and
wearing badges may attend programs, events and meals.
SCHOLARSHIPS
Please contact the CAM office at 714/567-3645 to request an application.
Deadline for submittal is June 10.
REGISTRATION FORM
List only one registrant per form. Photocopies are welcome.
______________________________________________________________________
Name
______________________________________________________________________
Title
_____________________________________________________________________
Institution/Affiliation
______________________________________________________________________
Street Address
______________________________________________________________________
City State Zip
______________________________________________________________________
Phone Fax E-Mail
Conference Registration Fee $ _________________
Pre-Conference Seminar Fee $ _________________
Thursday Dinner (@ $30 per person) $ _________________
Guest Totals $ _________________
Membership Dues (minus $35 discount) $ _________________
TOTAL AMOUNT ENCLOSED $ _________________
Payment or purchase order must accompany registration. Registration will not
be processed without payment. Please make checks payable to CAM. Postmark
and mail by June 15, 1999 to: California Association of Museums, c/o Bowers
Museum of Cultural Art, 2002 N. Main Street, Santa Ana, CA 92706.
714/567-3645 (phone); 714/480-0053 (fax).
Payment is now possible by credit card: Visa
MasterCard
______________________________________________________________________
Acct. No. Exp. Date
______________________________________________________________________
Cardholder
______________________________________________________________________
Signature
|
