Maybe you've already tried this, but do any of the papers have any
"stringers", if that term is still used? That is, independent or free-lance
writers who submit stories or features? Are there any in your area you can
cultivate?
Nancy P.
----- Original Message -----
From: "Hayes, Michael (Dann)" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, November 12, 2003 4:52 PM
Subject: New query -- media and museums
This query focuses on a public relations aspect.
In Iowa (and I suspect elsewhere), we are competing for news space in a
nfield where the newspaper column sizes are smaller, type is bigger, ads are
bigger, resulting in more white space, etc. And, no matter how the
newspapers like to spin it, it still means less news space.
So, we compete with everyone for that space.
I am playing around with an idea that may just be downright blasphemy.
Grinnell College is a smallish liberal arts college with a gallery that has
begun building a very good reputation. Still, getting a reporter (or
television) to drive one hour east of Des Moines (or one hour west of Iowa
City) is an event. It happens, but we would like to see it happen more.
I am thinking of working with other regional colleges or museums to develop
something (a package?) that the newspaper would get almost on a monthly
basis. The idea being that, with the newspaper budgets being cut and the
news hole shrinking, if we can offer them a good reason to come out here --
more than one story -- then they might attempt it on a more consistent
basis.
In other words, make a trip out here worth it.
Has anyone tried anything like this? What experiences have you had with it?
Is it blasphemy to even think this way?
I am of the opinion that we just might have to reinvent the wheel when it
comes to media coverage.
Any input is appreciated.
Thanks.
Dann Hayes
Grinnell College
Grinnell, Iowa
=========================================================
Important Subscriber Information:
The Museum-L FAQ file is located at
http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed
information about the listserv commands by sending a one line e-mail message
to [log in to unmask] . The body of the message should read "help"
(without the quotes).
If you decide to leave Museum-L, please send a one line e-mail message to
[log in to unmask] . The body of the message should read "Signoff
Museum-L" (without the quotes).
=========================================================
Important Subscriber Information:
The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).
If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).
|
