Yes, well, are we going to get technical about what a
          "profit" is? In for profit corporations, excesses of revenue
          over expenses are either distributed to
          principals/shareholders, or held in an owner's equity
          account (which may in turn be used to generate cash from
          banks, investors, and the like.)
 
          Not-for-profits hold any excess of revenue over expenses in
          fund balances. These must, legally, be delineated as to
          their source and potential use. They may be called
          "unrestricted", but that only means that they can be used
          for any purpose for which the NFP is chartered.
 
          Now this may seem a bit far from the original point of cui
          bono from advertising/info on the NET. However, it is
          directly to the point. In the first instance, a for profit
          corporation advertises for the benefit of an individual or
          group of individuals, and their financial gain. In the
          second instance, Not For Profits advertise (and we all do
          have advertising and marketing budgets) to further the
          chartered aims of the institution.
 
          These chartered aims are given not for profit status
          specifically because no one who is investing money for
          profit will invest in museums, universities, libraries,
          research institutions, and the like.
 
          Whewww, got that off my chest.
 
 
          Eric Siegel
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