RJ- wrote:
>
> On Tue, 12 Aug 1997, Hodcarry wrote:
>
> :| Actually doubling a price (cost $5 retail $10) is a  50% markup and is the
> :| goal in many retail areas.
>
> A small nit to pick here: the percentage mark-up is based on the
> base cost, not the retail price.
>
> So that is a 100% mark-up.
>
> Which is still the goal in many areas. :-)
>
> Rich "Unless they can get more" Johnson
> Director of Marketing
> Cotton Expressions, Ltd.
> 312-850-2545

Hodcarry is correct about markup.  What you are talking about is the add
on or "mark-on".  It is impossible to make more than 100% profit.