Hi guys! at the Australian Museum (Sydney, Australia) we use a suite of
measures for visitor satisfaction depending on the program/exhibiton that we
are evaluating. We also tend to use the same set of measures across similar
programs that allows for comparison to see how the program performed against
others. We have also started some exit surveying where we try to look
broadly at the services of the Musuem and get visitors to rate their
satisfaction of them using a Likert scale. Also in qualitative work we are
trying to understand what it is that people (esp parents) value from musuem
visits as well as trying to understand what it is that visitors are
learning. For an initial overview of the valuing part you could look at
http://www.austmus.gov.au/educ/learning/paper5.htm from page 13-14 which
talks about preliminary research done here on this. I can send you copies of
some of our reports that have looked at satisfaction measures if you are
interested.

Lynda Kelly, Evaluation Coordindator/Head, Australian Museum Audience
Research Centre,
Australian Museum, Sydney

-----Original Message-----
From: Steven S. Yalowitz <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Date: 31 March 2000 5:43
Subject: measuring visitor satisfaction


>Please excuse cross-postings.
>
>We are interested in collecting articles, books, reports, or comments
>about the measurement of visitor satisfaction in museums or similar
>institutions. Do any of you have references for these types of works
>that you would be willing to share with us (and the list)? Or, have any
>of you used specific measures of visitor satisfaction that have worked
>particularly well for you?
>
>Thanks in advance for your help,
>
>Steven Yalowitz
>Ross Loomis
>Colorado State University
>
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