Laura: This not a direct reply to your request, but I should like to 
bring to your attention Dr Sharron Dickman's /*The Marketing Mix 
*/published  by Museums Australia (Victoria) in 1986  ISBN 0 949069 and 
probably still available from Museums Australia -
http://www.museumsaustralia.org.au/publications.php?pageID=125&fileName=publications&dispModule=twocolnav&contentID=95

It is an excellent publication.

Desmond Kennard
Museums in the making

Museum of Broadcast Communications wrote:

>Hello!
>   I am doing some research on marketing plans.  I am looking for some
>marketing plan samples of museums.  Specifically, those that have been
>relocated.  The Museum of Broadcast Communications is in the process of
>relocating now, and any samples/examples of marketing plans would be
>great!  Please e-mail me if you can help!
>
>
>Thanks,
>  Laura Fennema
>
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