ALTERNATIVE REVENUE QUESTIONNAIRE FOR CRAFT ORGANIZATIONS



Your information is vital to a project being conducted by second year
students at Carnegie Mellon University. The following questionnaire was
developed as a part of a Systems Synthesis project at the H. John Heinz
III School of Public Policy and Management.


PLEASE RESPOND TO THIS SURVEY IF YOUR ORGANIZATION IS A U.S. CRAFT
ORGANIZATION, OR IF YOUR ORGANIZATION FREQUENTLY EXHIBITS OR SELLS
CRAFTS.  Any information you supply to us is greatly appreciated.
Thank
you for helping us gather information on craft organizations.


Please respond off-list by Thursday, March 13, 1997.

East of Mississippi River respond to [log in to unmask]

West of Mississippi respond to [log in to unmask]


 RETAIL:

What is the merchandise mix for consignment vs. purchased merchandise?

What percentage is given to the artist from consignment merchandise?

What percentage of space is dedicated to retail sales?

What is the average retail sale in dollars?

How many full-time staff members are responsible for the store vs.
Volunteers employed in the store?

Do you operate satellite stores?



GALLERY:

What type of media is represented in your gallery?

What are the dimensions of your gallery space?  What percentage of your

total public space?

How many exhibitions per year?

Do you have a curator on staff?

Do you use guest curators from the community?

Do you use touring exhibitions?

What percentage of national, regional, and local artists do you exhibit?

Do you have a catalogue?

Do you put prices of the works on the labels?

What is the amount of sales through exhibitions?  What percentage

commission do you take?  What is the amount of possible sales in an

exhibition?

Do you cultivate corporate sales?




****Thank you for your time****




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