In the US, the latest visitor studies show that interest in "cultural learning"
 as a leisure activity is on the rise, especially in senior citizen and baby
 boomer age groups.  That is, more people are choosing to spend their free time
 at museums, zoos and the like, as opposed to going to the movies or watching
 TV.  Visitors state the reason is because they want an experience that is
 educational as well as fun...thus the expression "edutainment."

Mary Enright
Marketing Manager
Acoustiguide