Good Afteroon All,
The Pink Palace Family of Museums is doing a Marketing Plan for our School 
Group Programming efforts and I am interested in establishing a baseline 
of comparable data to be used in this study (i.e. writing quantitative 
objectives).  Specifically, I am interested in learning about the central 
tendency of various museums' penetration into their particular school 
group markets.....expressed as a percentage.

First we must agree on the definition of MARKET PENETRATION.....I am using 
the following definition.......
"The share of a given market that is provided by a particular good or 
service at a given time."
www.gcrio.org/ipcc/techrepI/appendixe.html

My question to my fellow List-serves is..........“What is your last 
completed fiscal year’s school group (K-12) attendance, out of a total 
school (K-12) student enrollment in your museum’s service area (i.e. 
county or region served)?"
With these two numbers -- museum school group attendance (divided by) 
total regional (or county) school enrollment......we will have a 
percentage number, which represents the museum’s market penetration in 
reaching school students, which we defined as......"The share of given 
market (school students) that is provided by a particular good or service 
(museum programming) at a given time (fiscal year)."

Would you be willing to share these two numbers with me?
Many Thanks and......,
Best Wishes,
Wesley

Wesley S. Creel
Administrator of Programs
Pink Palace Family of Museums
3050 Central Avenue
Memphis, TN 38111
U.S.A.
www.memphismuseums.org
Office telephone 901.320.6370
NEW E-MAIL:  [log in to unmask]

 

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