You could also try a "members-only" purchase period for popular, limited-seating events. Members get both a reduced price and the chance to buy tickets before they are open to the general public to buy.
Julia Muney Moore
Public Art Administrator
Blackburn Architects, Indianapolis, IN
(317) 875-5500 x219
mobile (317) 460-0596
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-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Lisa Hayes
Sent: Monday, July 12, 2010 9:37 PM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] member benefits - free tickets vs sold tickets
What about offering members a reduced admission? We are doing that
with upcoming event - Colonial Wedding. Admission is $7, or $5 for
members -- it represents a shift from all events being "free" to
members.
Quoting Cindy Boyer <[log in to unmask]>:
> Greetings all
>
> I am interested in learning about complimentary event tickets
> provided as a member benefit.
>
> - Do you ever have an event where the number of member comp tickets
> is limited - so not all members might get the tickets before
> capacity is reached?
>
> That is being suggested for one of our events. I am concerned
> that the members will feel "entitled" to the comp tickets,
> especially if that is the reason they joined. They will feel that
> they have "purchased" those tickets with their membership.
>
> - Do you have any "public" events that are filled or come close to
> capacity, so you are unable to sell many public tickets - making the
> event virtually a member only event? If yes, how do you budget
> your income for that event?
>
> We have an event that is very popular with the general public. It
> is being suggested that we increase comp tickets to members - both
> in numbers of tickets and in the number of membership levels
> eligible for the tickets.
>
>
> - Do you artificially set up a cap of comp member tickets for an
> event, so you ensure you are still able to sell tickets to the
> general public?
>
> Thanks for your insights!
>
>
>
>
> Cindy Boyer
> Director of Museums and Education
> The Landmark Society of Western New York
> 133 S. Fitzhugh St.
> Rochester NY 14608
> (585) 546-7029 ext. 12
> [log in to unmask]
> Fax: (585) 546-4788
>
> The Landmark Society: Revitalizing Yesterday, Protecting Today, and
> Planning for Tomorrow
>
> www.landmarksociety.org
> Confessions of a Preservationist: The Landmark Society blog
> Facebook / MySpace
>
>
> -----Original Message-----
>
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=========================================================
Important Subscriber Information:
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