Hi all

I'm in the process of a research and seeking advices from people who 
currently work in/or previously involved with arts organizations at senior 
or executive management level (regardless size). I very look forward to your 
participation.

The research deals with arts oganizations' marketing concept toward 
stakeholders. In this research I try to go beyond the linear “what you reap 
is what you sow” assumption and to understand the underlying structure of 
“how you reap from what you sow” in stakeholder marketing. I’m interested in 
discover the different stakeholder orientations and their performance 
consequences.

As we know nonprofit arts organizations deal with different set of 
“customers”, such as patrons, individual donors, businesses, government and 
so on. They are not only dependent on multiple constituents for resources 
but also respond to a diverse array of stakeholders in the society. I 
believe there are underserved stakeholder linkages to be discovered if arts 
organizations wish to improve on certain performance dimensions.

thank you

regarding this research
BLOG (http://artjasper.blogspot.com/)
SURVEY (http://www.questionpro.com/akira/TakeSurvey?id=712537)



Jasper Hsieh
Doctoral Candidate, Arts Administration
Golden Gate University, San Francisco USA
415-3702985

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