Good Afternoon Julie,
We do exhibition projections by collecting actual attendance figures for
the previous 5 years (historical data) -- for the same days and months
of the proposed exhibition. We throw out the year with the highest
attendance and also throw out the year with the lowest attendance....and
then we average the attendance figures for the three remaining years.
We have about 75,000 s.f. of exhibitions, including about 6,000 s.f. of
temporary exhibition space. We have 3 temporary exhibits a year. The
temporary/traveling exhibits at the Pink Palace Museum focus on natural
and cultural history, and the physical sciences. I have done studies
comparing subject matter of the exhibit to attendance....and the time of
year (season), etc..etc.......my findings are that there is more
serendipity than science in projecting attendance. If I ever got to be
good at predicting what the public likes to see, I could quit this gig
and get a job as a Program Director for a major studio or television
network, making big bucks!
I hope this information helps.....
Best Wishes,
Wesley
P.S. we use this projection technique for our IMAX theater, planetarium,
nature center, historical properties, and other programs and
facilities....it is close enough for projecting attendance and revenue
for budgetary purposes, but, I would like to hear of a better way of
predicting....
Wesley S. Creel
Administrator of Programs
Pink Palace Family of Museums
3050 Central Avenue
Memphis, TN 38111
U.S.A.
www.memphismuseums.org
Office telephone 901.320.6370
-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]] On
Behalf Of Julie Carpenter
Sent: Friday, August 19, 2005 1:28 PM
To: [log in to unmask]
Subject: Projecting exhibition visitation
Hello Museum L folks,
Does anyone know of an online site or other service that collects museum
(especially art museum) attendance data by exhibition title or type with
the date of the exhibition? Or even if something like this is in the
works?
Also (especially for those of you in art museums) how do you formulate
your attendance projections for your exhibitions? Do you take into
consideration the daily attendance of exhibitions of similar type or
artist at other sites? If so, how do you collect attendance information
from other venues?
Any input would be greatly appreciated!
Thanks!
Julie
Julie Carpenter
Marketing Associate
The Phillips Collection
1600 21st Street, NW
Washington, DC 20009-1090
www.phillipscollection.org
[log in to unmask]
202-387-2151extension 235
East Meets West: Hiroshige at The Phillips Collection on view through
September 4, 2005.
Sean Scully: Wall of Light on view October 22, 2005 through January 8,
2006.
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