MS 254: Retail Store Management for Small Museums
Instructor: Karl Hoerig
Price: $475
Dates: Mar 5 through Mar 30, 2012
Location: Online at www.museumclasses.org

Description:
Retail stores play central roles in museum operations. Most museum 
managers and their boards or tribal councils recognize stores' revenue 
potential. But stores can also help serve the museum's educational 
mission, support perpetuation and revitalization of traditional arts, 
and impact audiences beyond the museum's doors. Utilizing expert 
perspectives and examples from diverse museum stores this course will 
explain why a museum store should not be just a "gift shop" and will 
present guidance on inventory management, buying and pricing, retail 
display, staff training and other administrative issues faced by museum 
store managers.

Logistics:
Participants in Retail Store Management for Small Museums work through 
sections on their own. Instructor Karl Hoerig is available for scheduled 
email support. Materials and resources include online literature, slide 
lectures and dialog between students and the instructor through online 
forums. The course is limited to 20 participants.

Retail Store Management for Small Museums runs four weeks. To reserve a 
spot in the course, please pay at 
http://www.collectioncare.org/tas/tas.html If you have trouble please 
contact Helen Alten at [log in to unmask]

The Instructor:
Karl Hoerig is director of Nohwike' Bágowa (House of Our Footprints), 
the White Mountain Apache Cultural Center and Museum, in Fort Apache, 
Arizona. The position requires multifaceted involvement in the 
community, a mix of museum tasks, heritage promotion, cultural heritage 
resource protection and management, capacity building, economic 
development and enhancing sovereignty. Karl Hoerig has a PhD in 
anthropology from the University of Arizona.

-- 
Helen I. Alten
Northern States Conservation Center
www.collectioncare.org
www.museumclasses.org

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