Rae:

I am so delighted to read this pertinent request! We have recently launched
a group sales initiative and I could benefit from reading answers to your
questions.  As this program is new to me and our art museum I could also
benefit from any already established group sales/outreach information you
may have at The Phillips Collection.  I encourage all who can to please
assist with this program evaluation.

Many thanks in advance,

Stephanie J. Coakley
Group Sales/Program Manager

Gibbes Museum of Art
135 Meeting Street
Charleston, SC 29401

843.722.2706 ext. 25
843.720-1682 FAX.
www.gibbesmuseum.org
----- Original Message -----
From: "Full Name" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Tuesday, July 22, 2003 3:21 PM
Subject: group sales questions


> Good Afternoon,
> We are currently evaluating the effectiveness of our group sales outreach
programme at The Phillips Collection. If you have a moment, please answer
the following questions.
>
> 1.  What outreach procedure is used for group sales?
> (a) Is most outreach tied to a special exhibition?
> (b) If you use group mailings as a marketing tool, how far out from the
exhibition date is the mailing sent and what is included in the mailing?
e.g. tour request forms, etc.
> 2. Is advertising done specifically for group sales?  If so, where do you
advertise?
> 3. What kind of incentives do you offer?  Hotel and Restaurant discounts?
> 4. If your institution offers discounts for group visits, what are they?
> 5. How many non-school group visitors do you get per year?
> 6. What is the total number of group visitors per year?
> 7. What percentage of your overall visitors are group visitors?
>
> Thank you for your time!
> -Rae
>
> Reshma ("Rae") Sinanan
> Marketing and Cultural Tourism Associate
> The Phillips Collection
> 1600 21st Street, NW
> Washington, DC 20009
>  202.387.2151 ext. 4235
> 202.833.9711 fax
> http://www.phillipscollection.org
> [log in to unmask]
>                                                  "Marsden Hartley” - June
7 through  September 7, 2003
>
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