PUBLIC PROGRAMMING
December 2 - 11, 1996 with Lynne Kurylo, Instructor
Cultural Resource Management Program at the University of Victoria
The following is an outline summary of our upcoming course which
examines the central role of education, interpretation and public
programming in the museum and heritage community. Thanks for
circulating this information!
MONDAY, December 2
- Introduction, objectives and overview of the course
- Approaches to Planning
- Introduction to the programming function in visitor-centered
institutions: definition, purpose, issues
- The changing context: internal and external
- Trends
- Mandate, policy and staff
responsibilities
TUESDAY, December 3
- The search for a theory of museum communication
- Approaches to planning
- Field Trip and Report: Assessing the visitor experience
PART TWO: THE PROGRAM PLANNING PROCESS
WEDNESDAY, December 4
- Objectives, policy, priorities, the role of the educator/interpreter
- An exercise in policy development
- Needs assessment and target audiences
- Audience research
- Program development and selection criteria
THURSDAY, December 5
- Community consultation and development; partnerships
- Cultural diversity
- Approaches to planning (continued)
- Program design; program delivery
- Liaison with other institutional services and functions
- Project management: the team, roles, scheduling, budgets
FRIDAY, December 6
- Field Trip and Report: The Visitor Experience
- Marketing: product research, promotion, advertising
- The quality factor: evaluation, visitor service orientation
- Human Resources: the learning organization
- Introduction to the Team Project: initiate teams amd topics
PART THREE: PRACTICAL APPLICATIONS
MONDAY, December 9
- Outstanding public programs: Guest Speaker, T.B.A.
- Techniques of Interpretation
- Field Trip and Report: The Visitor Experience
TUESDAY, December 10
- Creative Thinking and Program Innovation: techniques, problem
solving
- Work Session on team project
WEDNESDAY, December 11
- Work Session (continued)
- Team Presentations of Program Plans
- Course wrap-up and evaluation
Instructor: Lynn Kurylo is Head of Programs and Interpretation,
McMichael Canadian Art Collection and a consultant specializing in
progam design and audience development
Dates: December 2—11, 1996
Please register by:November 4 (late registrations are accepted if
space permits)
Fee: $589 Canadian (credit, tranfer credit, or non-credit)
Accommodation: on-campus and off-campus alternatives available
For more information, please contact:
======================================================
Brenda Weatherston, Program Coordinator
Cultural Resource Management Program
Division of Continuing Studies, University of Victoria
PO Box 3030, Victoria B.C. Canada V8W 3N6
Phone (250) 721-6119 FAX (250) 721-8774
E-mail: [log in to unmask]
Visit our Web Site! http://www.uvcs.uvic.ca/crmp/
Distribution List: To receive bi-monthly updates, send a request to
[log in to unmask]
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UPCOMING LEARNING OPPORTUNITIES FOR MUSEUM & HERITAGE PROFESSIONALS
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Public Programming - Dec. 2-11
Financial Management - January 20-29
Integrating Museum Information Systems - Jan. 23-24
Managing Archaeological Resources - Feb. 5-14
Curatorial Care of Artifacts - Feb. 19-28
Museums on the WWW: Enhancing Your Site - Feb. 19-21
Curatorship: Issues and Practices - March 3-8
Museums in Historic Buildings - Mar. 17-22 at Colonial Williamsburg
Cultural Tourism - April 21-26
On Contract - April 28-30
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