This query is to our museum colleague in public relations,
          marketing and advertising:
 
          We are hoping to find out about other organization's
          staffing and reporting relationships within these
          departments, their responsibilities, and budgets (for those
          willing to confidentially share this type info.).
 
          We're hoping to find out how we compare and see if there are
          any processes we could improve on -- sort of like a "best
          practices" visit. For ease, I'd be more than happy to call
          the appropriate person at their convenience.
 
          Some ideas as fuel -- who does/how do you organize?:
          PR/media relations, promotions/special events, collateral
          publications (annual report, newsletters, brochures),
          marketing, advertising, govt. public affairs, use of
          contractors/interns/volunteers, community relations,
          internal relations, new audience development, group sales,
          couponing, direct mail, donations, speaker's bureau, ad
          production/design/buying, etc., etc.
 
          Thanks in advance for your help!
 
          Sheri Ketchum                       [log in to unmask]
          Public Information Office           (415) 750-7143 phone
          California Academy of Sciences      (415) 750-7346 fax
          San Francisco, CA
 
          FYI: The Academy includes a natural history museum,
          aquarium, and planetarium all under one roof, with eight
          research departments working furiously away behind the
          scenes.