Sometime in the past year I heard about a  marketing tool used at an
East coast museum, possibly in North Carolina. (I think the information
came from this list?) I was told that a few years ago a museum had put a
map of the state they were located in up on their Web site. People could
click on the part of the state they lived in to find which collections
at the museum came from that area. This was used for a capital campaign
to show that the museum was important to the whole state and not just
the city it was located in. Of course, this is all off of the top of my
head. I am trying to track down which museum did this so that I can
learn more about it.

Does it ring a bell?

Thank you,
Dinah Crawford

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