Indigo,

This time wearing my 'other hat' as a Web Centre Manager for a major
university:

There are many composite newsletter sites on the web and to be honest, they
don't contribute largely to promoting your own site. Most of these so called
'newsletters' are in  fact fronts for advertising to push products to the
unwary and they come with a huge variety of annoying advertising 'pop-ups'

If anyone is SERIOUS about web promotion then they need a carefully targeted
campaign to identified audiences/markets.  This will include traditional
media, online placement, directory and search engine placement etc. etc.

he very BEST way of promoting you site is to build ENGAGEMENT into it, when
you undertake site design.  That way word of mouth and bookmarking will have
a multiplying effect upon visitation.

I spent a year developing the strategy, undertaking user surveys, designing
the architectural blue print and then building the university's web site -
all to clearly defined market segments.  Result  - a quadrupling of usage,
web awards and MOST importantly a sense of ownership from our primary site
users - our students.

My advice therefore is simple:  clearly identified the market for your site
and find out what THEIR expectations/needs are -  BE USER FOCUSED

If you want to seriously promote tourism or be part of a cross promotion to
this market then  I wouldn't waste time with sites like  Emazing.com.  I
would be partnering with your local and national tourist web sites, building
tourist specific information into your own etc.

Sorry didn't want this to sound like once of my lectures on this subject (
and I have delivered a few!), but I feel strongly that a lot of well
intentioned effort is wasted on web promotions that are never going to
deliver the goods.

with best wishes
Roger
former Chair of the International Council of Museums Marketing and PR
Committee  (ICOM MPR) and
publisher of Global Museum   http://www.globalmuseum.org

----- Original Message -----
From: "Indigo Nights" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Saturday, December 29, 2001 8:58 AM
Subject: Promoting Your Museum's Web Site


> This thought just came to me as a way to possibly
> promote your museum's web site and as a way to
> potentially promote tourism.  I'm doing this off the
> cuff and don't know if there is a fee attached in so
> doing.  I suspect that you MAY be able to pull this
> off for free, but no guarantees.
>
> I subscribe to a number of one-page, informational
> newsletters from Emazing.com  http://www.emazing.com
> Two of those include Incidental Tourist and Web Site
> of the Day.
>
> Today's Incidental Tourist features the Philadelphia
> Museum of Art.  That got me to thinking.
>
> I would chance to guess that a service like Emazing
> MIGHT find value in learning about some of the museum
> web sites that are out there.  I'm sure the writers
> are probably looking for new material because, on
> occasion, they repeat.
>
> I couldn't find the email address for the authors of
> the two specific sites, but here is the one for
> Emazing that includes feedback:
>
> http://www.emazing.com/t_info.jsp
>
> I haven't promoted their newsletters heretofore, but
> they do have some great pointers.  I particularly find
> value in the ones related to Microsoft software and
> their recipes (yum--I don't cook, but someday I might
> again and, if I fall off the cooking wagon, I have all
> kinds of goodies to try).  I keep a notelog for each
> type of pointer for ready reference.  There have been
> some delightful tips for various software programs
> that can save me countless hours of look-up time.
>
>
>
> =====
> Indigo Nights
> [log in to unmask]
>
> Looking for a job?  Try:
> http://victorian.fortunecity.com/stanmer/414
>
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