Question for the group...

The Music School where I am currently the Marketing Manager (it's a
non-profit and organized much like a museum...) is considering making
all of its events free to the public next year.  

Ticket prices for our concerts are typically no more than $10 each
currently. Classical music isn't the easiest thing to market, so our
revenue stream from tickets tends to be about $5K per year over the
course of 20 some shows.

Have any of you worked for a non-profit that went from charging little
money for its programs to charging none at all? Were there any pit-falls
that we should avoid?

Advice and ideas are welcome!

Jennifer M. Lane
Marketing and Events Manager
Wilmington Music School
p (302) 762-1132 x18
f (302) 762-3422

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