In a message dated 12/6/99 7:13:59 AM Eastern Standard Time,
[log in to unmask] writes:

<< We are at the moment developing new marketing strategies for the Museum =
 of Communication in Bern, Switzerland. Talking to marketing specialists =
 from other fields, the question came up, if other museums have ever =
 considered using - or did actually use - telephonemarketing as part of =
 their marketing strategies. Since direct-marketing becomes increasingly =
 important also for museums, it might be interesting to evaluate all =
 possible strategies. >>

I have used telemarketing as a way of following up on memberships that have
lapsed and it proved very successful.  I also recommend calling school
teachers to get their impression of the visit. Not quite telemarketing but
using the phone to do market research and follow-up.

Stephen Brand
The New Enterprise Factory
[log in to unmask]

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