Hello,

Our historical society is beginning a new strategic planning process and I
would like to hear how other museums have used external feedback to inform
the process.  I am especially interested if any of you have used surveys or
questionaires to learn more about your audience (and potential audience)'s
perception of your institutional strengths and weaknesses and seek their
ideas for future endeavors.  What did you ask? How did you distribute it?

Right now, we are leaning towards using a written and web based survey to
our membership and creating another survey for the more general community. 
 The survey will not stand alone- we will be conducting some focus group
meetings and interviews with more specific sectors of our audience
(teachers, geneaologists, donors, legislators, business leaders, etc.)as well.

We are conducting our strategic planning process mostly in-house with a
board/staff steering committee and some outside help for a retreat and other
meeting facilitation.  I would be interested to hear from any of you who
have done the same and lived to tell...

Thanks!
Amy Cunningham

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