Hello,

Our historic site's membership program needs some invigoration:

It was launched a little over a year ago and offers pretty standard perks.
The membership levels seem to be in line with what similar venues are
offering... but they just aren't selling.

Our front-line staff is reluctant to "make the pitch," but we do have
membership information available and displayed at several locations
throughout the estate.

What has worked for you? Any tips for encouraging staff to sell memberships
without making them feel like they are selling? Any incentives that seem to
work?

Thank you, in advance, for your help.

_____________________________
Lori C. Melton, Director of Marketing
Glensheen, the Historic Congdon Estate

218.726.8921 * phone
218.726.8911 * fax
[log in to unmask]
www.glensheen.org

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).