You shouldn't have any problems using objects, posters etc. which
already have the James Bond logos and trademarks - the use is already
licenced and exhibiting them won't require a licence.  However I would
be very wary about using any of the trademarks and logos in exhibition
text, exhibition panels, your own posters or catalogues.  Publicising
your exhibition as a James Bond exhibition without Danjaq's permission
will almost certainly get you into trouble.  Using text trademarks (e.g.
"James Bond", "Live and Let Die" etc.) in text which descibes objects on
display is usually OK, e.g. "31. This watch is the same model as that
worn by Ian Fleming's character James Bond in the movie Live and Let
Die".  However using them as headings may get you into trouble.   

Whether you need to indicate the trademarks by using "(R)" for
registered trade mark and "TM" for unregistered trade mark is an
interesting question.  My understanding is that if you are using them in
the sort of descriptive text above then you don't have to, but doing so
may make the holder less likely to make a fuss.  It is probably a good
idea to have a credit somewhere in the exhibition which says "x, y and z
are trademarks of a". 

Trevor Reynolds
Collections Registrar
English Heritage 36 Hospital Fields Road, York, YO10 4DZ 
Telephone +44 (0) 1904 610322 ext 24

-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]] On
Behalf Of Noel Poirier
Sent: 14 August 2008 13:55
To: [log in to unmask]
Subject: James Bond Exhibit - Trademarks and Copyrights

In 2010 the National Watch & Clock Museum is planning an exhibit on the
history of the design and technical development of the watch. The
exhibit will include early pocket watches right up to modern
wristwatches. As a side exhibit we are planning an exhibit highlighting
the watches worn by the character of James Bond (both in the novels and
the films).

We have had preliminary dealings with Danjaq, LLC about the exhibit and
they are not interested in us using the Bond logos, etc. We were
planning on incorporating Bond memorbilia, movie posters, etc. in the
exhibit along with the watches and it looks like a couple of the watch
companies who provided watches to the films are interested in the
exhibit.

Question: Has anybody had a similar situation with an exhibit? We are
hoping that we will be able to use the imagery under fair use, but our
lawyers are looking into it. I'd like to hear how other museums have
handled similar situations.

Thanks,
Noel Poirier
National Watch & Clock Museum

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