As you all know, budget-time looms.  Here at the Lake County Discovery
Museum, we are trying to increase our advertising budget.  Of course, we
need justification.  I was wondering if anyone could give me some general
information about a few things.
First, what percent of your overall budget is allocated for the
marketing/promotion budget?
Second, what is the marketing/promotion budget broken down into $ per person
coming through the door?
Third, are there industry standards that we may be overlooking?
Thank you for your help.  Please feel free to email me off-list.
Thank you,
Tamara

Tamara Kubacki
Visitor Services Intern
27277 Forest Preserve Dr.
Wauconda, IL 60084
(847) 968-3400
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