Free museum admission is not always a boon, at least in Italy. An
experienced museum professional who directs a free admission public museum
here has expressed to me that it makes the visitors greatly undervalue what
they are seeing ('if I can get it for free, it must not be worth much'). The
same problem effects the available didactic material. He wants to institute
even a minimal charge in order to eliminate this psychological block. If
this problem were to be found pervasive in Italy, it probably would be
better here to institute at least a minimal entrance fee, and to have
occasional free days, than to always offer entrance free of charges.

all the best,

Star Meyer
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