The Cultural Resource Management Program at the University of Victoria is
offering a six-day immersion course on cultural tourism for museum and
heritage professionals in late April. Please let us know if you'd like to receive
registration and accommodation information:
CULTURAL TOURISM
Cultural and heritage resources help to define communities and make them
special. They can also attract tourists and spur economic development. This
course explores both the benefits that carefully planned cultural tourism
initiatives hold for your community or cultural organization, and the problems
that accompany tourism development, with a special focus on:
- the concept of modern tourism and its links to culture, landscape and places
- international and local trends, issues, and policy directions
- interpreting cultural landscapes
- building community support
- marketing approaches and 'product' development
- planning, management, and evaluation strategies
- First Nations issues in development, marketing, and partnerships
- ethical issues relating to sustainability and authenticity
Instructor: Brian White is Strategic Advisor to the World Travel and Tourism
Human Resource Centre, and the Coordinator of the Tourism Program at
Capilano College in Vancouver, British Columbia
Dates: April 21-26
Please register by: March 25
Fee: $589 (Canadian Funds)
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Draft Course Outline:
Monday April 21: Tourism, Culture, Landscape, and Places: An Overview
-Introductions; Language and sociology of tourism
- Cultural Tourism: philosophy and ethics
- Tourism planning: Some international ideas and trends
Tuesday, April 22: Culture, Community, Landscape
-Cultural tourism: ideas and trends
-Interpreting cultural landscapes: A policy perspective
-Planning for cultural and community tourism: First Nations
experiences on Vancouver Island (guest presentations)
Wednesday, April 23: Cultural sustainability? Issues of Tourism and Culture as
"Product."
-Ethical issues in Sustainability and Cultural Tourism: implications for
programming (video)
- Product/market matching and the marketing plan
- Cultural assets within resource management regimes
- Tourism resource inventory approaches: GIS
Thursday, April 24: Marketing Cultural Tourism
- The tools of the trade: product definition and development
- Marketing cultural and heritage tourism: approaches and
methods
- Royal B.C. Museum tour.
Friday, April 25th: Heritage Tourism in the Urban Environment
- Heritage tourism and urban planning
- Heritage interpretive programming and cultural tourism
- Victoria heritage city tour.
Saturday, April 26th:
Participant presentations and course wrap-up
Joy Davis, Program Director
Cultural Resource Management Program
University of Victoria
Phone 604-721-8462
FAX 604-721-8774
email [log in to unmask]
For detailed Program information, please visit our Web Site at
http://www.uvcs.uvic.ca/crmp/
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